How TV channels determine how many viewers watch a program?
The Topic: Advertising Revenue
Responses:
The Nielsen ratings people give us the numbers.
Yes, but how do you know they're accurate? How do the Nielsen people get these numbers? They obviously have a sample of people, but what if they're biased somehow? What about people who are in college or something? What if your show's popular with the sorts of people who aren't in "Nielsen Families?" What then?
The Neilsen ratings people give us the numbers.
Average rating: 3.40
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