Is Microsoft insane?

The Asker

I read that industry analysts estimate that the earliest that Microsoft could conceivably turn a profit on the XBox is 2004. Apparently they spent half a billion on advertising, are selling the console itself at a near-loss, and failed to meet their original launch quotas so they won't even be able to meet the Christmas demand.

Oh well, at least DOA3 has boobies.

Responses:

Steve Ballmer

Oh no! You mean we actually invested half a billion dollars on advertising? I should have thought this over more-- that's almost 5 percent of my personal net worth and nearly 0.15% of my company's market capitalization!

Steve Ballmer

I hope it works out, or we're screwed!

Average rating: 4.55