Memes
Memes are basically self-replicating ideas or behaviors. The notion was conceived by Richard Dawkins in the appendix of "The Selfish Gene".
Theres actually a whole pseudo-science now based on memes called memetics.
Responses:
There sure is, and we're making great advances in the field!
We've nearly tracked down the "memeon", the hypothetical fundamental particle of meme transmission.
I still think we should have called it the "memeiad".
Well my idea caught on and yours didn't, so there.
Stupid pseudo-science.
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