sody-pop

Hey, now, the original flavors are still available, you know, so no one's forcing you to take the lemon version. And these new specialty drinks have been very beneficial in improving market share versus our competitors in the previous three quarters, and opened up markets in sectors where sales were previously depressed, leading to a large increase in stock price.

I mean, uh, "Mmmm...Pepsi Twist!"

That's pretty much the concept I'm banking on.