Agh!
Half a billion to promote != half a billion to advertise
Advertising is only one of five methods of promotion, You must consider also the cost of things like securing distribution channels and even training sales personnel. Not to mention the fact that they probably put some money into something like, having the product featured in a movie, etc.
Ugh, shoot me and my "I had a marketing test tonight" self now, please?
Half a billion to promote != half a billion to advertise
Advertising is only one of five methods of promotion, You must consider also the cost of things like securing distribution channels and even training sales personnel. Not to mention the fact that they probably put some money into something like, having the product featured in a movie, etc.
Ugh, shoot me and my "I had a marketing test tonight" self now, please?
