I just saw a commercial stating that Pert shampoo and conditioner are now available in separate containers. Approximately ten years ago, I remember their big deal was Pert Plus, the single container combination formula of shampoo and conditioner. Is the average consumer really stupid enough to be led around in circles like this?
Responses:
Marketing Wonks
Is there a way to answer this without admitting that we think consumers are stupid?
Marketing Wonks
Hmmmm....No, I don't think so.
Marketing Wonks
Ah well. How's the ad campaign for "Reece's Special Chocolate and Peanut Butter Seperates" coming?
